Captivating a new generations heart & mind with experiential retail webinar

freshbusinessthinking.com in association with BT Skills for Tomorrow have designed a series of webinars to support small businesses and entrepreneurs with news, information and advice as the economic impacts of the COVID-19 coronavirus outbreak continues to hit small businesses and entrepreneurs across the UK.

Despite Gen Z being heralded as our first true Digital Natives, almost all members of Generation Z prefer to shop in bricks-and-mortar stores: “their last great experience is their new expectation.”

Gen Zers, more than any other generation are not seeking places to buy stuff but are demanding experiences rooted in personal connection. That doesn’t mean throwing budget at a glut of temporary popup ‘experiences’ but making personalisation, theatre, interactivity and creativity the cornerstones of long-term retail strategy.

The current crisis coupled with the demands of Gen Z should be seen as a much-welcomed rallying call that resets creative retail, allowing brands to rip up the rulebook and embrace innovation, creativity.

In this session brand wizard and experiential genius Meredith O’Shaughnessy will explore how to make this happen:

What Gen Z can teach us about the experience economy and retail’s new landscape
What integrated experience strategies look like in our post-corona world
How a DTC customer strategy will future proof your brand
Case studies in brand-defining experiential retail