JOIN OUR CAMPAIGN PARTNERSHIP
Adult Learners’ Week is scheduled for 15 to 21 September 2025, with promotional activities running throughout the entire month.
Adult Learners’ Week is an annual campaign, coordinated with the Welsh Government. It’s dedicated to helping people discover a wide range of learning opportunities, showcasing the many benefits of adult learning, and recognising the achievements of individuals, projects, and organisations in Wales who are committed to lifelong learning and skills development.
From 15 to 21 September, and throughout the entire month, Adult Learners’ Week will provide a platform for people to discover the transformative impact of adult learning. We’ll highlight various learning pathways – from further education and community learning to employment opportunities and special events. Our vision is to inspire as many people as possible to explore new opportunities, empowering them to enhance their skills, boost their confidence and overall health and wellbeing, advance their careers, and develop a passion for learning throughout life.
The annual campaign is celebrated through a strong partnership of Adult Learners’ Week providers from various sectors. They offer a variety of online and in-person experiences, including taster sessions, short courses, open days, information and advice sessions, and special events that celebrate the best of adult learning in Wales.
Innovation Fund:
The Innovation Fund is available for adult learning providers in Wales who wish to deliver outreach, promotional activity or online tasters for the campaign week and throughout the month of September 2025. The fund aims to support the creation of innovative and free learning activities that inspire new and existing learners, including in-person or online bitesize taster sessions, outreach activity, open days, masterclasses, and learner voice or family learning led initiatives. Please go to our Innovation Fund page, for more information about the process and links to the application documents. The closing date for entries is 15 July 2025.
Explore this year’s campaign themes:
How to get involved:
Organise and deliver online or in-person taster sessions, courses and special events. Upload them to our website and they will be promoted as part of the media campaign. Have a look at the existing content uploaded to the calendar, which covers thirteen subject categories.
Celebrate the extraordinary achievements of people who have accessed your provision; highlight the benefits of learning and how its transformed lives. Sharing success stories will inspire others to discover the life-changing impact of adult learning.
Adult Learners’ Week is a great opportunity to signpost your information, advice and guidance. Promote your new and existing learning provision for adults and pathways available for them to re-train, upskill, build social connections and support health and wellbeing. Share the campaign information with your learners, hubs, community groups, staff networks.
Highlight your work: Align your communications with Adult Learners’ Week, by sharing your research, writing an article, or launching a policy paper spotlighting the value of lifelong learning. You may want to focus on existing barriers, successful programmes or the building blocks needed to make Wales a nation of second chances.
Word of mouth through the local community is a powerful tool and catalyst for many people who are looking for a new direction and pathway in life. Work with your learner ambassadors to inspire other people to take the first step. Engage your learner ambassadors to organise learning activities, signpost information or speak at an event.
Get ready for Adult Learners’ Week! Our campaign toolkit is your go-to resource, packed with essential information, branding assets, and ready-to-use templates to support your activities.
We can support you with the following:
- Free learning provider account: We’ll set up your free provider account on the Adult Learners’ Week website, which you’ll have access to all year round.
- Promoting your provision and activities: Once your provider profile is set up, you’ll have the ability to complete your provider details and upload your free learning activities through our online events calendar. All activities uploaded for Adult Learners’ Week will be promoted through a paid multimedia campaign, including the Working Wales and Learning and Work Institute channels.
- Resources: Full access to the Adult Learners’ Week campaign toolkit.
- Cross-promotional activity: Work with us to maximise exposure for your Adult Learners’ Week activity. If you have any ideas or wish to discuss your plans, speak to a member of our team by emailing: alwevents@learningandwork.org.uk.
How to register your campaign activity:
If you have previously delivered a programme for Adult Learners’ Week and already have an account with us, please login to register your events. Take a look at our providers page to see if your organisation is already registered as a provider.
If you are new to Adult Learners’ Week, please download and complete our campaign form and return it to Learning and Work Institute by email: alwevents@learningandwork.org.uk.
If you would like further information about the campaign or if you need assistance with your account, please contact us.
Join our network of partners:
Together we can create increased visibility and momentum for lifelong learning in Wales and inspire more adults to move forward and build a better future. We believe that by working together, we can achieve even greater reach and impact. We are always looking to expand our network and welcome new partners to join our growing network.